Our Story
It's Pretty Simple: We Just Want To Connect
We are always the one to go first. The one who’s not afraid to say “I cried in my car again” or “I’m spiraling but self-aware about it.” We lead with vulnerability, creating the space and tools that help people figure out what they’re feeling and why.
The Mission
To Normalize Talking About Your Feelings (Yes, Even the "Bad" Ones)
To bring feelings conversations to everyone, not just the therapy-savvy, journal-happy, or hyper-self-aware. We’re on a mission to normalize saying “I feel weird and I don’t know why” without shame, without judgment, and without needing a psychology degree or a therapy appointment.
We design experiences and tools that spark conversations, with yourself, with your people, and with the parts of you you’ve been ghosting. We don’t just talk about feelings, we build for them. Tangible, beautiful, BS-free tools that invite people into emotional clarity without any pressure to be “healed.”
The Vision
More Emotional Clarity, Stronger Relationships
Whether you’re a chronic avoider, a chronic overthinker, or somewhere in between, we make space for messy, honest, human emotions, because feeling stuff is part of being alive, not something to be fixed. We believe that if we can get better at recognizing, understanding, and talking about our feelings, we can build stronger connections with ourselves and with each other.
Our Core Values
RADICAL HONESTY
We say what we mean and feel what we feel, even when it’s awkward, ugly, or inconvenient. No sugarcoating. No toxic positivity. Just real, raw emotion.
EMOTIONAL ACCESSIBILITY
Feelings are for everyone. Not just people in therapy or on a healing journey. We make emotions less intimidating and more… human.
COMPASSION WITHOUT BS
We hold space for every emotion. Joy, grief, rage, numbness. Without fixing, judging, or silencing. But we also won’t coddle you into emotional avoidance.
Playfully Serious
We approach emotional exploration with depth and humor. Because sometimes the best way to access grief is laughing through it.
Designed with Feeling
Our tools aren’t just pretty. They’re backed by research, and they work. We design with intention, clarity, and a whole lot of heart.
Community Centered
We create tools and experiences that invite conversation, in group chats, therapy sessions, or solo journaling spirals.
