The Kids Wheel
Where Kids’ Big Feelings Get to Belong
Kids aren’t ‘too emotional’. We’re just not teaching them how to handle their feelings. That’s where we come in.
Say hello to our bold new tool designed to make emotional wellness actually accessible for children. We launched a Kickstarter campaign for our latest creation: The Kids Wheel, a hands-on tool that helps kids name, navigate, and express their big feelings in a healthy, real-world way.
HELP US BRING THE KIDS WHEEL TO LIFE
By backing this project, you're not just supporting a product, you're helping us bring it to life.
Kickstarter is a way for us to raise the funds needed to produce The Kids Wheel at scale. Think of "backing the project" as pre-ordering the wheel. You get the tool once it's made, and your early support helps us make it happen.
We’re not here to add another trendy toy to the shelf.
“We’re here to give kids something they’ll actually use. Something that helps them feel seen, understood, and equipped to handle what’s going on inside,” said Brogan Rossi and Rae Thomas, Co-Founders of Feelings Found.
We created this tool knowing how many of you are doing the work, often without the tools to match. So while The Kids Wheel is for the children, it’s also for you. The parents, the teachers, the youth group leaders, and everyone in between. Your support helps us produce and distribute this tool to those who need it most, because emotional literacy isn’t extra credit. It’s survival.
1 in 5
children and young people ages 3-17 have a mental, emotional, developmental, or behavioral disorder (National Library of Medicine).
20%
of US children are considered "not on track" with their social and emotional skills at the start of kindergarten (National Library of Medicine).
2 in 5
US children lack strong emotional bonds with their parents... bonds that are crucial to success later in life (Evidence Based Monitoring).
The Kids Wheel is a hands-on emotional tool that helps kids name, understand, and express their big feelings in a real-world, accessible way. It's designed to turn “I don’t know what I’m feeling” into “Here’s what’s going on inside.” It is ideal for ages 5-12, but we've seen it work well with older kids too (and honestly, even adults have said they want one). Whether you're a parent, teacher, therapist, or cool aunt/uncle, this tool is for you and the kid(s) in your life.
Yes! Every Kids Wheel comes with a quick-start guide, and some tiers even include a full recorded webinar training for deeper learning and application.
We’re a mission-driven business. That means we’re not a nonprofit, but we operate with deep purpose, radical transparency, and a commitment to making emotional tools accessible, not exclusive.
Kickstarter is a funding platform that helps creators bring ideas to life. When you "back" our project, you’re essentially pre-ordering The Kids Wheel. Your card won’t be charged until the campaign ends and only if we reach our funding goal. It’s all or nothing.
This campaign funds the first large production run of The Kids Wheel so we can make it affordable, high-quality, and widely available. It also helps us offer the tool in English and Spanish, and donate to underserved communities.
Our Kickstarter campaign offers five tiers of rewards that you can choose from. If you would prefer to pledge without a reward, you can support the project, just because it speaks to you.
Because Kickstarter campaigns are all or nothing, financial backing is our biggest need right now. Even small contributions help us get one step closer to our goal and bring The Kids Wheel to life.
But if donating isn’t an option, we’d still deeply appreciate your support in other ways, especially by sharing the campaign with your community, especially parents, educators, therapists, and counselors, makes a massive difference.
If we don’t reach our goal, no money is collected and The Kids Wheel doesn’t get made. That’s why every single pledge counts.
We estimate delivery in September 2025. We're giving ourselves that timeline to account for manufacturing, quality checks, and shipping logistics.
Yes! We have tiers like Sponsor a Classroom and Founding Sponsor that let you give directly to communities that need this. Or message us and we’ll help match you with a group.
